| DATE : 25.02.15 |
| ACC: 18188 |
| NEW ACC: 16218 |
| AD.YEAR: 2014-15 |
| SEMESTER: SPRING 15 |
| COURSE: NOT CATEGORIZED |
| SUBJECT: MARKETING |
| TITLE OF THE BOOK: Marketing communications: an integrated approach |
| AUTHOR: Smith, P. R |
| YEAR: 2001 |
| CALL NO.: NOT AVAILABLE |
| PRICE: NOT AVAILABLE |
| PUBLISHER/PLACE OF PUBLISHER: Kogan Page |
| EDITION: 3rd ed. |
| STATUS: Shelf |
| LEVEL: BBA |
| ISBN: NOT AVAILABLE |