| DATE : 07.05.14 |
| ACC: 17742 |
| NEW ACC: 15777 |
| AD.YEAR: AY 2013-14 |
| SEMESTER: AY 2013-14 |
| COURSE: NOT CATEGORIZED |
| SUBJECT: MARKETING |
| TITLE OF THE BOOK: Basic marketing : a global-managerial approach. |
| AUTHOR: Joseph P. Cannon |
| YEAR: 2008 |
| CALL NO.: NOT AVAILABLE |
| PRICE: NOT AVAILABLE |
| PUBLISHER/PLACE OF PUBLISHER: McGraw-Hill Irwin |
| EDITION: London |
| STATUS: 16th ed. |
| LEVEL: NOT AVAILABLE |
| ISBN: NOT AVAILABLE |