Strategic marketing : creating competitive advantage - 16522

DATE : 06.11.12
ACC: 17152
NEW ACC: 15194
AD.YEAR: AY 2012-13
SEMESTER: AY 2012-13
COURSE: NOT CATEGORIZED
SUBJECT: MARKETING
TITLE OF THE BOOK: Strategic marketing : creating competitive advantage
AUTHOR: West, Douglas C.
YEAR: 2010
CALL NO.: 658.8101 WES
PRICE: NOT AVAILABLE
PUBLISHER/PLACE OF PUBLISHER: Oxford University Press
EDITION: Oxford ; New York
STATUS: 2nd ed.
LEVEL: NOT AVAILABLE
ISBN: NOT AVAILABLE