| DATE : 06.11.12 |
| ACC: 17102 |
| NEW ACC: 15144 |
| AD.YEAR: AY 2012-13 |
| SEMESTER: AY 2012-13 |
| COURSE: NOT CATEGORIZED |
| SUBJECT: MARKETING |
| TITLE OF THE BOOK: Basic Marketing: A Marketing Strategy Planning Approach |
| AUTHOR: Perreault, William D. |
| YEAR: 2011 |
| CALL NO.: 658.8 PER |
| PRICE: NOT AVAILABLE |
| PUBLISHER/PLACE OF PUBLISHER: McGraw-Hill Irwin |
| EDITION: New York |
| STATUS: 18th ed. |
| LEVEL: NOT AVAILABLE |
| ISBN: NOT AVAILABLE |