Basic Marketing: A Marketing Strategy Planning Approach - 16472

DATE : 06.11.12
ACC: 17102
NEW ACC: 15144
AD.YEAR: AY 2012-13
SEMESTER: AY 2012-13
COURSE: NOT CATEGORIZED
SUBJECT: MARKETING
TITLE OF THE BOOK: Basic Marketing: A Marketing Strategy Planning Approach
AUTHOR: Perreault, William D.
YEAR: 2011
CALL NO.: 658.8 PER
PRICE: NOT AVAILABLE
PUBLISHER/PLACE OF PUBLISHER: McGraw-Hill Irwin
EDITION: New York
STATUS: 18th ed.
LEVEL: NOT AVAILABLE
ISBN: NOT AVAILABLE