| DATE : 08.10.12 |
| ACC: 17079 |
| NEW ACC: 15121 |
| AD.YEAR: AY 2012-13 |
| SEMESTER: AY 2012-13 |
| COURSE: NOT CATEGORIZED |
| SUBJECT: MARKETING |
| TITLE OF THE BOOK: Marketing Communications: Theory and Applications |
| AUTHOR: Rossiter, John R. |
| YEAR: 2005 |
| CALL NO.: 658.8 ROS |
| PRICE: NOT AVAILABLE |
| PUBLISHER/PLACE OF PUBLISHER: Pearson Prentice Hall |
| EDITION: Frenchs Forest |
| STATUS: NOT AVAILABLE |
| LEVEL: NOT AVAILABLE |
| ISBN: NOT AVAILABLE |