| DATE : 08.10.12 |
| ACC: 17077 |
| NEW ACC: 15119 |
| AD.YEAR: AY 2012-13 |
| SEMESTER: AY 2012-13 |
| COURSE: NOT CATEGORIZED |
| SUBJECT: MARKETING |
| TITLE OF THE BOOK: Integrated advertising, promotion, and marketing communications |
| AUTHOR: Clow, Kenneth E. |
| YEAR: 2012 |
| CALL NO.: 659.1 CLO |
| PRICE: NOT AVAILABLE |
| PUBLISHER/PLACE OF PUBLISHER: Prentice Hall |
| EDITION: Boston |
| STATUS: NOT AVAILABLE |
| LEVEL: NOT AVAILABLE |
| ISBN: NOT AVAILABLE |