| DATE : 11.09.12 |
| ACC: 17071 |
| NEW ACC: 15113 |
| AD.YEAR: AY 2012-13 |
| SEMESTER: AY 2012-13 |
| COURSE: NOT CATEGORIZED |
| SUBJECT: MARKETING |
| TITLE OF THE BOOK: Consumer Behavior: Building Marketing Strategy |
| AUTHOR: Hawkins, Del I. |
| YEAR: 2010 |
| CALL NO.: 658.8 HAW |
| PRICE: NOT AVAILABLE |
| PUBLISHER/PLACE OF PUBLISHER: McGraw-Hill Irwin |
| EDITION: New York |
| STATUS: 11th ed. |
| LEVEL: NOT AVAILABLE |
| ISBN: NOT AVAILABLE |