Consumer Behavior: Building Marketing Strategy - 16440

DATE : 11.09.12
ACC: 17070
NEW ACC: 15112
AD.YEAR: AY 2012-13
SEMESTER: AY 2012-13
COURSE: NOT CATEGORIZED
SUBJECT: MARKETING
TITLE OF THE BOOK: Consumer Behavior: Building Marketing Strategy
AUTHOR: Hawkins, Del I.
YEAR: 2010
CALL NO.: 658.8 HAW
PRICE: NOT AVAILABLE
PUBLISHER/PLACE OF PUBLISHER: McGraw-Hill Irwin
EDITION: New York
STATUS: 11th ed.
LEVEL: NOT AVAILABLE
ISBN: NOT AVAILABLE