From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands - 16237

DATE : UNKNOWN
ACC: 16865
NEW ACC: 14908
AD.YEAR: AY 2011-12
SEMESTER: AY 2011-12
COURSE: NOT CATEGORIZED
SUBJECT: MARKETING
TITLE OF THE BOOK: From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
AUTHOR: De Chernatony, L.
YEAR: 2010
CALL NO.: 658.827 DEC
PRICE: NOT AVAILABLE
PUBLISHER/PLACE OF PUBLISHER: Butterworth-Heinemann
EDITION: NOT AVAILABLE
STATUS: NOT AVAILABLE
LEVEL: NOT AVAILABLE
ISBN: NOT AVAILABLE