DATE : UNKNOWN |
ACC: 16865 |
NEW ACC: 14908 |
AD.YEAR: AY 2011-12 |
SEMESTER: AY 2011-12 |
COURSE: NOT CATEGORIZED |
SUBJECT: MARKETING |
TITLE OF THE BOOK: From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands |
AUTHOR: De Chernatony, L. |
YEAR: 2010 |
CALL NO.: 658.827 DEC |
PRICE: NOT AVAILABLE |
PUBLISHER/PLACE OF PUBLISHER: Butterworth-Heinemann |
EDITION: NOT AVAILABLE |
STATUS: NOT AVAILABLE |
LEVEL: NOT AVAILABLE |
ISBN: NOT AVAILABLE |