| DATE : UNKNOWN |
| ACC: 16860 |
| NEW ACC: 14903 |
| AD.YEAR: AY 2011-12 |
| SEMESTER: AY 2011-12 |
| COURSE: NOT CATEGORIZED |
| SUBJECT: MARKETING |
| TITLE OF THE BOOK: Essentials of Contemporary Advertising |
| AUTHOR: William F. Arens |
| YEAR: 2009 |
| CALL NO.: 659.1 ARE |
| PRICE: NOT AVAILABLE |
| PUBLISHER/PLACE OF PUBLISHER: McGraw Hill |
| EDITION: NOT AVAILABLE |
| STATUS: NOT AVAILABLE |
| LEVEL: NOT AVAILABLE |
| ISBN: NOT AVAILABLE |