| DATE : UNKNOWN |
| ACC: 16854 |
| NEW ACC: 14897 |
| AD.YEAR: AY 2011-12 |
| SEMESTER: AY 2011-12 |
| COURSE: NOT CATEGORIZED |
| SUBJECT: MARKETING |
| TITLE OF THE BOOK: Contemporary Advertising and Integrated Marketing Communications |
| AUTHOR: Arens, William F. |
| YEAR: 2011 |
| CALL NO.: 659.1 ARE |
| PRICE: NOT AVAILABLE |
| PUBLISHER/PLACE OF PUBLISHER: McGraw-Hill Irwin |
| EDITION: NOT AVAILABLE |
| STATUS: NOT AVAILABLE |
| LEVEL: NOT AVAILABLE |
| ISBN: NOT AVAILABLE |