Advertising and Promotion: An Integrated Marketing Communications Perspective - 16190

DATE : UNKNOWN
ACC: 16818
NEW ACC: 14861
AD.YEAR: AY 2011-12
SEMESTER: AY 2011-12
COURSE: NOT CATEGORIZED
SUBJECT: MARKETING
TITLE OF THE BOOK: Advertising and Promotion: An Integrated Marketing Communications Perspective
AUTHOR: Belch, George E.
YEAR: 2009
CALL NO.: 659.1 BEL
PRICE: NOT AVAILABLE
PUBLISHER/PLACE OF PUBLISHER: Irwin/McGraw-Hill
EDITION: NOT AVAILABLE
STATUS: NOT AVAILABLE
LEVEL: NOT AVAILABLE
ISBN: NOT AVAILABLE